Who is Automundo

Automundo is the premier Spanish language monthly magazine serving the U.S. Hispanic automotive enthusiast and car owner since 1982. It is written, edited and created by a group of professionals having 150 + combined years of experience marketing, advertising, and communicating to the U.S. Hispanic audience. It is a high quality content and production magazine that reaches the Hispanic consumer, which numbers 1 in 6 U.S. persons, 50.5 Million consumers.

Automundo is the premier Spanish language monthly magazine serving the U.S. Hispanic automotive enthusiast and car owner since 1982. It is written, edited and created by a group of professionals having 150 + combined years of experience marketing, advertising, and communicating to the U.S. Hispanic audience. It is a high quality content and production magazine that reaches the Hispanic consumer, which numbers 1 in 6 U.S. persons, 50.5 Million consumers.

Where is Automundo and who are its readers

Automundo is distributed across the United States in printed format. While tens of thousands of consumers world wide visit its webpage or download its free smartphone application daily.

Hispanic consumers are the most geographically concentrated of any consumer segment. The 2 States with the most Hispanic consumers live in California and Texas, the other 6 states that have more than 1 Million Hispanics are Florida, New York, Illinois, Arizona, New Jersey and Colorado.

As of 2011/12 the Hispanic consumer will have $1.2 Trillion in puchase power. Automundo’s audience spends a larger percentage of discretionary income on goods and services than the general market. In terms of cumulative lifetime spending Hispanics will spend $2.52 Million per person.

Reader Profile

Male 61%
Female 39%

Average Age: 33.6 years

are age 17-25 38%
are age 24-39 58%
have a High School education 84.5%
have attended higher education 57%
are professionals, owners, or managers 58%

$57,700 average HHI

have an HHI of over $90,000/yr. 17%
own 2 or more vehicles 57%
have acquired a new vehicle in the last 4 years 64%
plan to acquire a new vehicle in the next 12 – 18 months. 32%