MODA MUJER is the primary magazine where the modern bicultural Hispanic woman finds inspiration and ideas. Throughout our quarterly avant-garde nationally distributed magazine, MODA MUJER will concentrate on visionary and innovative marketers that want to communicate with the fastest growing market. MODA MUJER will follow the premium print standards set by other Arbol Publishing titles.
SIZE: The 2010 Census counted 50.5 Million Hispanics. By comparison, the size of the U.S. Hispanic population exceeds the population of Canada by 14 Million. At 16% of the total U.S. population Hispanics are now the nation’s 2nd largest consumer market. Between 2000 and 2010 Hispanic numbers grew by 43% (15.2 Million people) and accounted for over 50% of the nation’s total population growth.
MINORITY-MAJORITY: The entire Western region is 47% minorty (33.9 Million) and the South reached 40%, (45.8 Million). Of the particular States California lead the way with 46% of its population being Hispanic, followed by Texas (37.6% about 12 Million), Florida and Arizona (30%, 1.9 Million). In each of these States along with Nevada and New Mexico the share of children who are minority already passed 50%. Some experts estimate Hispanics will account for 30% of the total U.S. Population by 2030.
INCOME: Over 40% of Hispanic households earn more than $50,000 per year. The $100,000+ household income segment grew from 7% to 17%. Hispanic small business owners are growing faster than the general market (43% growth over a 5 year period versus 14.5% for non-Hispanics). Hispanic owned business in California,for example, account for over half of the 900,000+ minority owned businesses and produce gross receipts of $57 Billion.
Our Hispanic Reader and Visitor
60 percent of Hispanic adults speak primarily Spanish at home, compared to 40 percent who primarily speak English” vs. speak primarily English. Latinos like ads 51 percent more if viewed in Spanish rather than English. These data underscore the importance of using Spanish to reach Latinos.
Latina readers are trendy, fashionable and feminine. These modern women are living the best of both worlds, while culturally adapted to the american lifestyle they are also firmly rooted in their Latina traditions.
• +63% are online now.
• Online Shopping (46% of Hispanics vs. 43% general population).
• Watch videos on a mobile device (46% of Hispanics vs. 35% general population).
Content and Categories
Decoration, Fashion, New Trends, Cosmetics, Lifestyle, Luxury, Food, Health